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A La Carte Creative & Marketing Services
Flexible, project-based solutions for specific needs

Sometimes you don't need a comprehensive program—you need expertise for a specific project or deliverable. These à la carte services give you access to 25+ years of creative and marketing excellence on a project basis. Perfect for businesses with internal teams who need expert support for specific initiatives, or smaller organizations tackling one project at a time.

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Design & Creative

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  • Logo design and brand marks

  • Marketing collateral (brochures, flyers, sell sheets)

  • Presentation design and templates

  • Infographic design

  • Trade show booth graphics

  • Vehicle wraps and signage

  • Packaging design

  • Social media graphic templates

Digital & Web

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  • Landing page design and copywriting

  • Website page design and optimization

  • Email template design

  • Digital ad creative (display, social, search)

  • Social media content calendars

  • Blog post writing and SEO optimization

  • Video scripting and storyboarding

  • Marketing automation setup

Content & Copywriting

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  • Website copywriting and messaging

  • Sales enablement materials

  • Case studies and success stories

  • White papers and ebooks

  • Email campaigns and sequences

  • Press releases and PR materials

  • Product descriptions and spec sheets

  • Thought leadership articles

Publishing & Editorial

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  • Newsletter design and production

  • Magazine layout and design

  • Annual report design

  • Corporate communications

  • Editorial calendar development

  • Content strategy and planning

  • Print production management

  • Digital publication development

A La Carte Services Menu

Logo Design
Initial concepts, 2 rounds of revisions, final files in all formats
Brochure/Collateral: $1,500-$3,000Design, copywriting, print-ready files (per piece, 8-16 pages)


Landing Page
Design, copywriting, development, A/B testing setup

Case Study
Research, writing, design (2-4 page PDF or web format)

White Paper
Research, writing, design, graphics (8-16 pages)


Email Campaign
Strategy, 5-7 email sequence, design, copywriting
Social Media Package
Content calendar, 12-16 posts, graphics, copywriting

Newsletter Design
Design, layout, print production coordination (per issue)

Website Copywriting
SEO-optimized, conversion-focused copy for web pages

Presentation Design
PowerPoint/Keynote design, 20-40 slides, custom graphics

Blog Post
Research, writing, SEO optimization (800-1500 words)

Ad Creative Package
Multiple sizes/formats, headlines, copy variations

Best suited for...

Established In-House Teams

Marketing departments with capacity constraints who need expert support for specific projects

Budget-Conscious Businesses

Organizations that need professional work but prefer project-based pricing over retainers

One-Time Projects

Specific deliverables like product launches, event materials, or special campaigns

Test-Before-Commit

Companies wanting to experience working together before larger fractional engagements

How À La Carte Pricing Works

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  • Fixed-Price Projects: Most projects have clear scope and fixed pricing. You know exactly what you'll pay upfront.

  • Hourly Rate Option: For undefined or evolving projects, hourly rate is $175/hour with estimates provided before work begins.

  • Package Discounts: Bundle multiple projects together for 10-15% savings vs. individual pricing.

  • Rush Fees: Need it faster? Rush delivery (under 2 weeks) available with 25% premium.

  • Payment Terms: 50% deposit to start, 50% upon completion. Net 15 terms available for established clients.

Let's get started
Let's get started on the road to your marketing success. Call or email. Share some thoughts or ask questions or for some time to meet. I'm excited to meet you.

TRACY ZWILLING

Tel: 320-290-2518

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Phone

320-290-2518

Email

Connect

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@2025 Site Design by Trace Consulting

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